When people think of news, they often envision black-and-white journalism in a major newspaper or the nightly recap on television. However, news doesn’t have to cover the entire world; it can be as simple as an update about a local company. Businesses often create news updates for their employees to share information about the company and its operations. This can be a great way to build morale and let employees know about important events at the business.
Another form of news is an in-depth piece that focuses on one subject and researches it heavily. For example, an in-depth piece on a house fire may involve interviews with survivors and more background information. This type of news is generally unbiased and should not contain the writer’s personal opinions.
Regardless of what kind of news you write, it is critical to have a clear understanding of your audience. The most common demographic for news articles is the general public, but you may have a more specific one based on the topic or location of your story. For example, if you are writing about zoning laws in Kansas City, your audience might be realtors and other business owners. If possible, try to identify your audience in your article by using a first name or both initials and not just a single initial. This avoids jarring your readers with abrupt changes in person.
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